Social Message Campaign Advert Logo

This is my logo that I designed and made for my social media campiagn. I made this logo using the program Adobe Photoshop C36. The first thing I did when making this logo was to ensure that I have a clear idea of what I would like to logo to look like the message I would hope that would be presented to my audience.  

To start of with the making of the logo I had to open the program photoshop and made a page size of 20cm by 20cm. I had decided to have this size in order to allow the audience to clearly see the message and view the logo better. I also chose this font size in order to allow it to look appealing and finished to the audience in order for them to connect with the message and acknowledge what it truly means. The reason as to my images for the logo is due to the fact that I was to symoblise the world united and working well with each other and lifitng each other up rather than letting each other down. I wanted it to also symbolize a world of peace and helping each other thus the use of the hand at the bottom holding the the world up. I also thought that in order for it to appeal to my audience a bit more I would put it in a very known and well used gadget- The Iphone 5. This is to attract the audience to look at the logo and allow them to feel like it was made for them and that they were the inspiration for the logo. The use of the text also came with the idea of having the advert made for them and for them only and making it appeal to the audience due to the fact that the majority of my audience would be using this device. I thought that by having the catch phrase incorporated in the logo would allow the audience to memorize both things better, both the logo and the message that ConnexCast is trying to portray to their audience.