Idents are the things that show the identity of the channel
and what it’s all about and the programs that it shows. It shows how they portray
themselves to their audience. It also shows who they are as a channel and what
they represent. The use of an ident is mainly to show the public their identity
and what kinds of things that they show and to make sure that no one steals it
so its copy righted.
My first ident I will be talking about
is
ITV: 2013 Idents (4): Hula Hoops Idents (v1)
Tempo
The tempo that is used in the ident is quiet slow and calm
this is because it has been shown at night so they wouldn’t want any kind if
up-pace or loud music to be playing in case some people are sleeping. They also
made is a slow pace music because of the program that is coming later, which
would me a slow pace and calming program. This can also portray that they want to show
that people should take their time and relax and watch that channel. The ident
is of a girl in the dark with a light up hula hoop which shows how fun they are
as a channel and the programs that they show.
The ident of the channel stays consist and doesn’t either speed up or
slow down, by doing this they are keeping their viewers consistently on the
channel.
Space and time
The space and time for this advert is at a festival, which
can relate to the every-day person because the average person go to festivals
and have fun. By doing this they are trying to show that their channel is for
all ages and they can relate to the idents and to the programs that are shown,
and that it isn’t just for one age group.
ITV is a family channel that has many different genres of programs they show
to all audience, from comedy, to talent to drama programs. This shows the
channels identity that they can show any kind of program to anyone.
Density of info
In the ident the information told to us is about who is addressing
us and the programs that are about to go on. At the start of the ident the logo
for ITV is displayed within 2seconds of the ident as the women is speaking-
however it only starts letter by letter before fully showing the logo at 6 seconds.
Throughout the remaining seconds of the ident the logo of ITV is left on t
display in the screen to show the viewers what channel they are watching if
they have just changed to that channel.
In the ident there is only a space of about 1 seconds before we hear the
TV personal Davina Mccall addressing who is speaking and telling us about the
programs that are about to be shown- this is all unit the end of the ident.
Even though the main point of the ident is to show how fun it is with the luminous
hula hoop, it also does have a bit of information about the channel.
Composition
The composition of the ident is to mainly show the girl with
the hula hoop smiling and having fun as she is doing it- as she is using the
hula hoop the logo of ITV is as the side and not in the centre because then you
wouldn’t be able to see the girl smiling when she is using the hula hoop. The
use of the light in the hula hoops shows that it is a vibrant channel. Whilst
the girl is hula hooping it has a close up of her smiling meaning that she is
enjoying herself as she does it, this can show that they channel is fun and
exciting to watch. I think that they composition of the channel is to keep the
audience watching their programs and the channel, and to keep them watching
through the ident finding it fun and thrilling to watch.
Interaction with
Viewers
The voice of Davina Mccall is quiet informal but not too
much or else they would lose the older audience because they wouldn’t be able
to know what she is talking about. At the beginning of the ident Davina addresses
the audience in a quiet informal way, but it wasn’t too informal but she did
have a formal tone as she said it. Going to the ident a bit more she starts to
speak as if she is trying to relate to all the audience is a jokey fun kind of
way – showing that the channel is trying to relate to all audiences so that
they can get more viewers. By having this kind of language towards the audience
is implies that ITV is trying to know what is new and trying to connect with
their target audiences.
Information or
Entertainment
The ident is mostly for entertainment purposes but it also does
contain information that may be useful to the viewers. The ident is also for
the entertainment of the audience by having the girl at a festival and with a
hula hoop with lights in them is meant to make the younger generation relate to
it as being fun, and the older generation to feel how cute and fun that it is. Their
purpose it to try and entertain the audience with their ident by making it as
fun and yet informational as they can
My second ident I choose to do was
CITV: Current Idents (1) Rocket Ident
Information or
Entertainment
The ident is for entertainment purposes because it doesn’t have
information about the programs about to be shown or what the channel is about
it- the channel itself is both educational and entertainment purposes. On the
other hand in the morning the programs that are shown are educational for the
people who didn’t go to school so that they don’t miss anything. They normally
teach the younger one how to do maths, English and at times science. Except for
when it is afternoon, then they start to show things like cartoons or adventure
shows or play games.
Interaction with
Viewers
The interaction with the viewers is to make the younger
audience entranced in what they are watching and make them want to watch more.
Due to the fact that it is a kids channel they don’t really say anything
because the audience might not be able to understand what they are saying or
that it will draw away the attention of the animation in the ident. By having
the indent futuristic is makes the audience feel like they are somewhere else
and feel like they can have fun and image that they are somewhere else than a
living room.
Composition
The composition of the ident is to show that the channel is interesting
and takes you “out of this world” – the bottom of the rocket is part of the C
in CITV and gets disconnected to join onto the ITV in a robotic way to intrigue
the audience to keep watching. By having the rocket is the ident it relate to
the target audience of 9+ because they would like to image and or play with
things like that and by having a rocket it makes it feel like they can play
along with the ident and be able to image that they are on the rocket as well
because of how its zoomed in. I think that they composition of the channel is
to keep the audience watching not only the ident but also their programs.
Tempo
The tempo of the ident is slow however not too slow but it’s
almost like a medium speed. If they did make the ident slow and calm it may
make their target audience sleep which would b bad for them. They may have
wanted to have a medium paced tempo because it’s a rocket so they would have
wanted to match the ident because if it was too fast it will scare them or if
it was too slow it won’t match them theme or that it will bore them. This is also
to show that they know what they do when it comes to their target audience and
what kind of things they do or don’t like- it also shows that they know what
kind of things they like and what music they may like. The ident for the
channel’s tempo doesn’t speed up or slow down but stays consistent.
Space and time
The space and time for this advert is in space with a rocket
going up into the corner of the screen. This can relate their target audience
because they have an active imagination and would normally play with rockets or
other things related to anything that flies. By doing this are specifying that
the channel is only for active imagination that can expand anything they would
want to and that it is for 7 – 12 year olds
Density of info
The ident doesn’t tell you what programs are about to show
because it’s a kids channel but it does tell you what the channel represents.
To be able to do it has a cartoon animation of a rocket on its lift off and the
C of the CITV is part of the rocket- by doing this they are showing that they
are connected and that they are one in the same. At the end of the ident the C
gets disconnected and then connects back to the ITV in a robotic way, by doing this
it shows that they are coming back to earth meaning that they can be sophisticated
and intellectual as well.
CBBC
The
identity of CBBC’S ident is for children and teenagers up to 13 or 14. I can
easily tell this if for the older audience because the music is upbeat and
quick, it also displays many kind of “monster” sort of thing which the younger
kids wouldn’t like. The tempo of the music is quite fast and upbeat. This can
indicate that the channel is fun and exciting and that anyone it is designed
for 10 – 14 year olds. It is also a kind of music that you can dance to,
showing that they are trying to relate to their target audience. The
composition of the ident is that giving the letters of CBBC different artistic
ways they are showing that they are able to connect to the teens and are able
to know what kind of things that they want. It also shows that they are able to
know what the youth of the day likes and wants. The space and time of the ident
is abstract and by making it abstract they want to engage their audience to
watch it. However they change their ident sometimes and at times it’s not
abstract, but it’s not always something that you would expect to see in
everyday life. CBBC is not just a channel to show cartoon and dramas- it is
also very educational. In the mornings at about 10 o’clock there are
educational shows like maths and English and they teach you the basic things
that you would need to know at your age. There isn’t anything said in the ident
for it to have any interaction with the audience but the way that the CBBC is
said is like a digital way to make them more interacted and interested in the
channel and what they are watching.
BBC ONE
The channel that I
chose to do the ident for is BBC one. The channel was first made in 1953. They
have been changing their idents throughout the years to draw in varies
audiences. By doing this they can get many other ages to watch the channel.BBC
one's ident shows that they are the centre of the world and that they broadcast
everywhere because their ident is a circle. The use of their circle is also so
show that they view different shoes to different audience. It may give
the audience a sense that they may be able to know what to watch and when to
watch it because their schedule is the same and that they can watch anything
because they have varies age group targets. The channel varies from shows
depending on the time such as panorama at 10pm due to the fact that it is an
adult program.BBC isn't only for adults they also have varies types of BBC
shoes like: CBBC - which is a children’s show which shoes cartoon and adventure
shows, CBEEBIES - which is for babies to kids and shows colours cartoon
programs and BBC two, three and four which are for young adults and adults. The
shows vary the things they show to keep the younger ages and older ages
occupies, such as comedy, drama and documentaries.
