Design and Purpose of Idents Analysis 1

The identity of CBBC’S ident is for children and teenagers up to 13 or 14. I can easily tell this if for the older audience because the music is upbeat and quick, it also displays many kind of “monster” sort of thing which the younger kids wouldn’t like. The tempo of the music is quite fast and upbeat. This can indicate that the channel is fun and exciting and that anyone it is designed for 10 – 14 year olds. It is also a kind of music that you can dance to, showing that they are trying to relate to their target audience. The composition of the ident is that giving the letters of CBBC different artistic ways they are showing that they are able to connect to the teens and are able to know what kind of things that they want. It also shows that they are able to know what the youth of the day likes and wants. The space and time of the ident is abstract and by making it abstract they want to engage their audience to watch it. However they change their ident sometimes and at times it’s not abstract, but it’s not always something that you would expect to see in everyday life. CBBC is not just a channel to show cartoon and dramas- it is also very educational. In the mornings at about 10 o’clock there are educational shows like maths and English and they teach you the basic things that you would need to know at your age. There isn’t anything said in the ident for it to have any interaction with the audience but the way that the CBBC is said is like a digital way to make them more interacted and interested in the channel and what they are watching.