Self Evaulation- Advertisment

I think that I have been able to successfully portray the message of the effects of cyber-bullying and how to resolve it through the use of my advert and my actress. Despite that I still believe that there are some aspect that I would need to change in order to imporve it and make it the best that I think it can be.

Khrystlyn Wilson Second Draft Advertisment

Reflecting on my filming experience so far- Advertisment

What did you film?For my advertisement I filmed Molly O'Connor Gadd, Sabrina Alovisi and Clare O'Mara showing the importance of anti-bullying and how it may affect as well as have an effect on the person being bullied. My main goal was to focus on the person being bullies so that I was able to portray their emotions and how they feel and their emotions as well as how to deal with a situation like that and how to handle it in the correct way. The first thing I did was film my main actress Molly in the decided location entering the room with a neutral emotion. Thus after this scene I had the actress receive the messages showing the hatred and anger from the bullies whilst showing the emotions of the actress at the same time to show not only the confusion but also frustration that they are exhibiting.  

When did you film? For the advert I had filmed the advert on Saturday 7th March 2015. I had decided to film on this date because it allows me to have the whole day to change anything if there are any scenes that were not to my liking and it was an easy and relaxing day to film due to the fact that it was on a Saturday and was filmed in the afternoon.


Did you need to reshoot anything?
There were only two scenes that needed to be re-shot during the making of the advert. These scenes were when the actress shows her emotions after she had gotten the hate message. I wanted to re-shoot this so that I was able to get a better shot of her face whilst she got the message because I believe that they were not portrayed clearly enough in a way that I was satisfied with. The other shot I had to re-do was only a small shot and it was a different angle and the only reason that I had to re-shoot it was due to the fact that my actress wasn't focused and ready to film yet so they were not away that it was being filmed.

Did you stick to your storyboards? 
 Once I had started to film the advertisement I notices that there were a few errors in my stroyboard in the term that the story didn't really flow and it didn't keep to the original story I had wanted. Thus this made me think about changing a few scenes in my storyboard such as the a few of the school scenes as well as the home scenes. This was to give my audeince a clear understanding about the stroyloine, the progrssion of the stroy and how it was resolved without making them confused during the process of watching the advert. 


Were you well prepared enough? 
I would like to believe that I was prepared in the process of making the advert in terms of the fact that I knew exactly how I wanted it to be like as well as how I wanted to actress to act in the advert. i had also made the preparations to make sure that I had all my necessary equipment for filming the advert and that they were hazard free and that my camera for filming the advert was fully charged.
 
What have you learned about filming from this experience? 
During the process of planning and making the advert I had realized that I had changed a few of my plans in terms of the vision of how i wanted the advert to look , the setting it would be in and the people that I cast that would bring it to life. I learned that to have a successful advertisement that appeals to your audience you must make sure that you research them about their likes and dislikes and get as much information about them as possible to make your advert appeal to them in the way that you had wished. I also learnt that to make the advert interesting and appealing you had to ad various things such as sound effect to make it more realistic, different shot types and angles as well as music for them to fully enjoy the storyline and understand the concept and message that is trying to be portrayed through the advert.


WWW:
I think that my advert had the right qualities to be able to appeal to my audience in terms of the actress, setting and the costume that the actress is wearing as well as the music. I think that these qualities are very important in the fact that it is able to attract my audience to the fact that it could be something that they can relate to , thus allowing them to watch it and feeling like they can almost understand actress' emotions in terms of how they may be feeling.

WWW:
The other good quality I think my advert possesses is the fact that the storyline is consistent and sticks to one thing. I had wished to had various different storyline in one to make the audience understand the story a bit more- however I believe that it would rather confuse them a bit more and rather result in them not understand it. The storyline is clear and the message that is trying to be portrayed can easily be understood and the audience would be able to understand what is happening to the main actor and the action the movements that they make.


EBI:
I believe that there are some shots within my advertisement that don't flow and are quiet jumping in terms of the fact that the next scene was shot at a different angle. I think that this would distract my audience from what they are truly meant to be focusing on and it would make the advert look poorly done and wont be to the best standard. In order for it not to be jumping I think I would need to find a way to smoothly transition the two scenes or re-shoot the whole scene in order for the shot to flow smoothly.

EBI:
I don't believe that I am able to convey the message of anti-bullying well due to the fact that the audience isn't able to clearly see the message that the actress has received due to the opacity of the shot and there is an over layer of another scene on top of it. I think I would have to either remove the fact that there is another scene on top of it for the letter to be a bit more visible or make that particular scene a high opacity than the over layered one instead.

Changes Made to my Advertisment

In order for my advert to appeal to my audience of 13-18 year olds i had to change a few scenes and choices made in the advert in order for it to make it a bit more relateable to my audience. This meant things like changes the music, some actors and totally changing the storyline of the advert. These choices were made to make the advert sucessful towards my audience.

The first thing I had decided to change was the music for the advertisment. I had originally decided to use Christina Perris Human for the soundtrack of my advert in order for the emotions and feelings to be portrayed a bit better but I had found a music that was able to portray the same emotions in a better way than my orignial decison. In my animatic I had used Christina Perri - Human- however in my actual advert I had chosen to use so cold by ben cocks. Whilst I did like using the Christina Perri- Human I just thought it gave the advert a slow and boring atmosphere thus not making it appealing to the audience to watch because the tempo was too slow and not progressing anywhere. I then thought about looking for a better song with the same emotions the song did as well as a bit of a faster pace, and that's how I thought to do a remix song. This was how I found Ben Cock So Cold (Al Bear RMX). I think this song will appeal to my audience a bit more than the previous one due to the tempo, the fact that its a remix, and the song adapts to the advert. Allowing the music to be a remix would appeal to the audience because the would find it audibly appealing and would give them a reason to watch the advert.



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Animatics Sountrack



As well as the music I had decided to change a few scenes in the advertisement to ensure that it appeals to my audience and it doesn't seem childish and uninteresting. One of the scenes I had decided to changes was when the actors says out loud "why me ". This is to ensure that 1) the advert doesn't go over its runtime of 30 seconds as well as the fact that it makes the advert look unappealing and would make my audience refuse to watch it. One other thing I had decided to change was having the messages shown on facebook and making the actress in a bubble. This was mainly due to the length of the advert and it would be exceeded if I added the extra scenes. I also chose not to have the facebook messages show due to the fact that it would already be seen through text, so having it on another platform wouldn't have made a difference and I would have just been repeating scenes.



Animatic
 

What my Vox Pop Discovered

I had asked one of my members ' what is the most important thing to do to stay safe online ' and all of my members said the same thing such as not giving away personal details such as passwords or bank details. However I asked the question as an open and general question , however I noticed that none of them said anything about anti-virus, backing up their computer and protecting their devices from virus'. This is one of the main things that people tend to forget and end up losing all their work and passwords due to not having enough information about anti-virus.This means that I may have to think about doing an advert about the advantage of protecting you computer or laptop from virus' and other things that may harm their device.

I also realised that most of my members prefer watching most programs such as BBC as well as E4 and MTV. These programs are mainly aimed at teenagers so this is an understandable result that my audience would enjoy watching these channels.When making the advert I have to think about making it appropriate to be able to broadcast on one of these channels due to the fact that my audience seems to enjoy watching them.

Casting Decisions - Advertisment

To be able to educate teenagers about the dangers of the internet i would be making a social messaging campaign which would hopefully be able to communicate how to be safe online. Such as the effects on cyber-bullying , a way to resolve it as well as the information on how to help victims of cyber-bullying. However before I decide to start making the advert I need to consider the people that would be involved and features in the making of the video. I have made the decisions that Clare O'Mara, Molly O'Connor Gadd and me (Khrystlyn Wilson ) would be involved in the production of the advertisement.

I have decided to have them as my cast because the advert is meant to appeal to teenagers and the people i have chosen are within that age group. Due to the fact that my actors are within the same age group as my audience I was hoping that they will be able to relate to the actors and the storyline. I am also hoping for them to connect to the emotions and feelings, costume, location and setting of the character allowing them to connect with the character allowing them to connect with the audience. By making the advert connect with the audience it will make it more successful due to the fact that I know my target audience would watch it.

Social Message Campaign Advert Logo

This is my logo that I designed and made for my social media campiagn. I made this logo using the program Adobe Photoshop C36. The first thing I did when making this logo was to ensure that I have a clear idea of what I would like to logo to look like the message I would hope that would be presented to my audience.  

To start of with the making of the logo I had to open the program photoshop and made a page size of 20cm by 20cm. I had decided to have this size in order to allow the audience to clearly see the message and view the logo better. I also chose this font size in order to allow it to look appealing and finished to the audience in order for them to connect with the message and acknowledge what it truly means. The reason as to my images for the logo is due to the fact that I was to symoblise the world united and working well with each other and lifitng each other up rather than letting each other down. I wanted it to also symbolize a world of peace and helping each other thus the use of the hand at the bottom holding the the world up. I also thought that in order for it to appeal to my audience a bit more I would put it in a very known and well used gadget- The Iphone 5. This is to attract the audience to look at the logo and allow them to feel like it was made for them and that they were the inspiration for the logo. The use of the text also came with the idea of having the advert made for them and for them only and making it appeal to the audience due to the fact that the majority of my audience would be using this device. I thought that by having the catch phrase incorporated in the logo would allow the audience to memorize both things better, both the logo and the message that ConnexCast is trying to portray to their audience.

Shooting Schedule - Advertisment

Shooting Schedule

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