Changes Made to my Advertisment

In order for my advert to appeal to my audience of 13-18 year olds i had to change a few scenes and choices made in the advert in order for it to make it a bit more relateable to my audience. This meant things like changes the music, some actors and totally changing the storyline of the advert. These choices were made to make the advert sucessful towards my audience.

The first thing I had decided to change was the music for the advertisment. I had originally decided to use Christina Perris Human for the soundtrack of my advert in order for the emotions and feelings to be portrayed a bit better but I had found a music that was able to portray the same emotions in a better way than my orignial decison. In my animatic I had used Christina Perri - Human- however in my actual advert I had chosen to use so cold by ben cocks. Whilst I did like using the Christina Perri- Human I just thought it gave the advert a slow and boring atmosphere thus not making it appealing to the audience to watch because the tempo was too slow and not progressing anywhere. I then thought about looking for a better song with the same emotions the song did as well as a bit of a faster pace, and that's how I thought to do a remix song. This was how I found Ben Cock So Cold (Al Bear RMX). I think this song will appeal to my audience a bit more than the previous one due to the tempo, the fact that its a remix, and the song adapts to the advert. Allowing the music to be a remix would appeal to the audience because the would find it audibly appealing and would give them a reason to watch the advert.



 Advertisment SoundTrack



Animatics Sountrack



As well as the music I had decided to change a few scenes in the advertisement to ensure that it appeals to my audience and it doesn't seem childish and uninteresting. One of the scenes I had decided to changes was when the actors says out loud "why me ". This is to ensure that 1) the advert doesn't go over its runtime of 30 seconds as well as the fact that it makes the advert look unappealing and would make my audience refuse to watch it. One other thing I had decided to change was having the messages shown on facebook and making the actress in a bubble. This was mainly due to the length of the advert and it would be exceeded if I added the extra scenes. I also chose not to have the facebook messages show due to the fact that it would already be seen through text, so having it on another platform wouldn't have made a difference and I would have just been repeating scenes.



Animatic