To be able to educate teenagers about the dangers of the internet i would be making a social messaging campaign which would hopefully be able to communicate how to be safe online. Such as the effects on cyber-bullying , a way to resolve it as well as the information on how to help victims of cyber-bullying. However before I decide to start making the advert I need to consider the people that would be involved and features in the making of the video. I have made the decisions that Clare O'Mara, Molly O'Connor Gadd and me (Khrystlyn Wilson ) would be involved in the production of the advertisement.
I have decided to have them as my cast because the advert is meant to appeal to teenagers and the people i have chosen are within that age group. Due to the fact that my actors are within the same age group as my audience I was hoping that they will be able to relate to the actors and the storyline. I am also hoping for them to connect to the emotions and feelings, costume, location and setting of the character allowing them to connect with the character allowing them to connect with the audience. By making the advert connect with the audience it will make it more successful due to the fact that I know my target audience would watch it.
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