Analysis of Product Placement

I believe that the best possible channel for the advert to be aired would be channel 5 during early peak times because more people would be tuned and would be watching the channel. However due to the price and that fact that the channel doesn’t really appeal to the target audience the channel I think that the advert should be aired is E4. This is mainly because it is target for teens and the even though not a lot of people tune in to this channel the price is reasonable and their target audience would definitely be watching this channel. I also think that they could also air it on 4music because of the versatile things that they show that targets their audience and possesses the things that they may like. 

However in terms of putting the ad online I believe that viva may be the best website to put it on instead. This is due to the layout, setting, colours and themes that the website holds that appeals not only for males and females but also for a possibly wider audience range. One other website that would be good for the client to air their advertisement on may also be MTV. This is due to the fact that more than 100 teens visit this website mainly to look at recent hits on the charts and to watch videos. This would be really good for the client because this can ensure that even though people don't tune in to the channel, they would definitely visit the website.

Analysis of Competitor Analysis

Whilst looking into my competitors websites to observe the way that they appeal to their audience I realised the different ways that they have in order to do this. By looking at their website I realised that their main ways of targeting and appealing to their audience is their use of colour and images. By having their website bright and bold it would draw anyone's attention and they would then feel intrigued in what the websites message is . The use of having pictures allows the website to seem different and exciting through the concept of showing what they wish to portray through the use of not only their words but through visual effect. I think that this way is better because because remember thinks better in terms of picture than words, so the message that they are trying to show would be clearer and easier to understand. The other ways that they used to target their audience that i believe is effective is the use of font , information, and layout of the website. I believe that the layout of any website is very crucial because its the first thing that your audience see and if they feel like the website isn't for them or they don't like it in anyway they would go of the website. So its crucial that the company get the layout correct the first time.

Due to the fact that most of the website I visited were for teenagers, they had a wide range of colours, interactive games and bold font. This would appeal to a teenager because they would feel engaged in what they are showing as well as thinking that the website was made specially for them to enjoy whilst learning the facts that they intended for their audience to know. Even though the website were for teenagers they didn't use any bright colours- I believe that this was in order for the website not to look childish and trivial for their audience or else they would have thought that it was either boring or too much. However for the website that were targeted for the adults, those had no interactive games or comics, it was mainly facts. This is good because they know their audience and if there were bright colours or games the website would then feel to childish for the adults.

Analysis of Research Into Exisitng Products

Due to my research on the existing products (the advertisements) I have gathered that the social message campaigns all have the same featured present in the ad that allows it to communicate the message that they are trying to portray. In order for them to do this successfully they make the video dramatic so that it captivates the audience and by making the video seem serious it draws in their attention. I realised that all five adverts have a similar style in the advert in terms of the style of the video.

They all more or less use a dramatic tone and a surreal concept to engage their audience in what their watching. The surreal aspect of it would really engage the audience because it is an outside of the box thinking of a creative way for them to draw their audience in, in order for them to watch the advert and take notice to it. In terms of the target demographic I realised that for each video, a few of them had the same common audience and this was 18 year olds and above. Due to what the adverts were trying to portray it would only be sensible in the fact that their audience would be targeted at this age group. However due to the targeting of this age group the advert allows itself to connect to them more because they were mostly subject appropriate. This includes the advert that was about safe driving. Due to the legal age for driving in the UK is 18 the advert would have to try and sustain the advert to target this specific audience in order for them to know the message that is being communicated. As well as the other advert that I analysed such as: drive safely, drink driving, anti-bullying and various forms of blood donation advertisements.

In terms of the techniques of the advertisements they all had at least two different common techniques used in the adverts. These techniques were: solution to a problem, self-perception, compassion and fear. This was to allow the audience to connect to the video through various different emotions and thoughts throughout the advert. It also allows the audience to feel close to the characters and feel sympathy for them as if they were to be watching themselves if they don’t do as the advert wishes.

By analysing these different advertisement and the different kind of themes that they incorporate in order to appeal to their target audience has made me aware of the kinds of feature that would have to be present in my advertisement in order to make it successful, efficient and appeal to my audience. I’m now fully aware that in order to grasp the attention of my audience I would need to use music, narration, allow it to have compassion, self-perception and a solution to the problem. In order to do this I would have to make sure that the advert somehow relate to the audience.

Evaluation-----Advertiment

Advertisment Evaluation

Final Draft Advertisment

Prezi Presentation of Research

Focus Group Social Message Campaign-----Advertisment

Feedback From Cleint

Focus Group Question-----After Watching Advertisment