Analysis of Product Placement

I believe that the best possible channel for the advert to be aired would be channel 5 during early peak times because more people would be tuned and would be watching the channel. However due to the price and that fact that the channel doesn’t really appeal to the target audience the channel I think that the advert should be aired is E4. This is mainly because it is target for teens and the even though not a lot of people tune in to this channel the price is reasonable and their target audience would definitely be watching this channel. I also think that they could also air it on 4music because of the versatile things that they show that targets their audience and possesses the things that they may like. 

However in terms of putting the ad online I believe that viva may be the best website to put it on instead. This is due to the layout, setting, colours and themes that the website holds that appeals not only for males and females but also for a possibly wider audience range. One other website that would be good for the client to air their advertisement on may also be MTV. This is due to the fact that more than 100 teens visit this website mainly to look at recent hits on the charts and to watch videos. This would be really good for the client because this can ensure that even though people don't tune in to the channel, they would definitely visit the website.