Analysis of Research Into Exisitng Products

Due to my research on the existing products (the advertisements) I have gathered that the social message campaigns all have the same featured present in the ad that allows it to communicate the message that they are trying to portray. In order for them to do this successfully they make the video dramatic so that it captivates the audience and by making the video seem serious it draws in their attention. I realised that all five adverts have a similar style in the advert in terms of the style of the video.

They all more or less use a dramatic tone and a surreal concept to engage their audience in what their watching. The surreal aspect of it would really engage the audience because it is an outside of the box thinking of a creative way for them to draw their audience in, in order for them to watch the advert and take notice to it. In terms of the target demographic I realised that for each video, a few of them had the same common audience and this was 18 year olds and above. Due to what the adverts were trying to portray it would only be sensible in the fact that their audience would be targeted at this age group. However due to the targeting of this age group the advert allows itself to connect to them more because they were mostly subject appropriate. This includes the advert that was about safe driving. Due to the legal age for driving in the UK is 18 the advert would have to try and sustain the advert to target this specific audience in order for them to know the message that is being communicated. As well as the other advert that I analysed such as: drive safely, drink driving, anti-bullying and various forms of blood donation advertisements.

In terms of the techniques of the advertisements they all had at least two different common techniques used in the adverts. These techniques were: solution to a problem, self-perception, compassion and fear. This was to allow the audience to connect to the video through various different emotions and thoughts throughout the advert. It also allows the audience to feel close to the characters and feel sympathy for them as if they were to be watching themselves if they don’t do as the advert wishes.

By analysing these different advertisement and the different kind of themes that they incorporate in order to appeal to their target audience has made me aware of the kinds of feature that would have to be present in my advertisement in order to make it successful, efficient and appeal to my audience. I’m now fully aware that in order to grasp the attention of my audience I would need to use music, narration, allow it to have compassion, self-perception and a solution to the problem. In order to do this I would have to make sure that the advert somehow relate to the audience.