Analysis of Competitor Analysis

Whilst looking into my competitors websites to observe the way that they appeal to their audience I realised the different ways that they have in order to do this. By looking at their website I realised that their main ways of targeting and appealing to their audience is their use of colour and images. By having their website bright and bold it would draw anyone's attention and they would then feel intrigued in what the websites message is . The use of having pictures allows the website to seem different and exciting through the concept of showing what they wish to portray through the use of not only their words but through visual effect. I think that this way is better because because remember thinks better in terms of picture than words, so the message that they are trying to show would be clearer and easier to understand. The other ways that they used to target their audience that i believe is effective is the use of font , information, and layout of the website. I believe that the layout of any website is very crucial because its the first thing that your audience see and if they feel like the website isn't for them or they don't like it in anyway they would go of the website. So its crucial that the company get the layout correct the first time.

Due to the fact that most of the website I visited were for teenagers, they had a wide range of colours, interactive games and bold font. This would appeal to a teenager because they would feel engaged in what they are showing as well as thinking that the website was made specially for them to enjoy whilst learning the facts that they intended for their audience to know. Even though the website were for teenagers they didn't use any bright colours- I believe that this was in order for the website not to look childish and trivial for their audience or else they would have thought that it was either boring or too much. However for the website that were targeted for the adults, those had no interactive games or comics, it was mainly facts. This is good because they know their audience and if there were bright colours or games the website would then feel to childish for the adults.