Reflecting on my filming experience so far- Advertisment

What did you film?For my advertisement I filmed Molly O'Connor Gadd, Sabrina Alovisi and Clare O'Mara showing the importance of anti-bullying and how it may affect as well as have an effect on the person being bullied. My main goal was to focus on the person being bullies so that I was able to portray their emotions and how they feel and their emotions as well as how to deal with a situation like that and how to handle it in the correct way. The first thing I did was film my main actress Molly in the decided location entering the room with a neutral emotion. Thus after this scene I had the actress receive the messages showing the hatred and anger from the bullies whilst showing the emotions of the actress at the same time to show not only the confusion but also frustration that they are exhibiting.  

When did you film? For the advert I had filmed the advert on Saturday 7th March 2015. I had decided to film on this date because it allows me to have the whole day to change anything if there are any scenes that were not to my liking and it was an easy and relaxing day to film due to the fact that it was on a Saturday and was filmed in the afternoon.


Did you need to reshoot anything?
There were only two scenes that needed to be re-shot during the making of the advert. These scenes were when the actress shows her emotions after she had gotten the hate message. I wanted to re-shoot this so that I was able to get a better shot of her face whilst she got the message because I believe that they were not portrayed clearly enough in a way that I was satisfied with. The other shot I had to re-do was only a small shot and it was a different angle and the only reason that I had to re-shoot it was due to the fact that my actress wasn't focused and ready to film yet so they were not away that it was being filmed.

Did you stick to your storyboards? 
 Once I had started to film the advertisement I notices that there were a few errors in my stroyboard in the term that the story didn't really flow and it didn't keep to the original story I had wanted. Thus this made me think about changing a few scenes in my storyboard such as the a few of the school scenes as well as the home scenes. This was to give my audeince a clear understanding about the stroyloine, the progrssion of the stroy and how it was resolved without making them confused during the process of watching the advert. 


Were you well prepared enough? 
I would like to believe that I was prepared in the process of making the advert in terms of the fact that I knew exactly how I wanted it to be like as well as how I wanted to actress to act in the advert. i had also made the preparations to make sure that I had all my necessary equipment for filming the advert and that they were hazard free and that my camera for filming the advert was fully charged.
 
What have you learned about filming from this experience? 
During the process of planning and making the advert I had realized that I had changed a few of my plans in terms of the vision of how i wanted the advert to look , the setting it would be in and the people that I cast that would bring it to life. I learned that to have a successful advertisement that appeals to your audience you must make sure that you research them about their likes and dislikes and get as much information about them as possible to make your advert appeal to them in the way that you had wished. I also learnt that to make the advert interesting and appealing you had to ad various things such as sound effect to make it more realistic, different shot types and angles as well as music for them to fully enjoy the storyline and understand the concept and message that is trying to be portrayed through the advert.


WWW:
I think that my advert had the right qualities to be able to appeal to my audience in terms of the actress, setting and the costume that the actress is wearing as well as the music. I think that these qualities are very important in the fact that it is able to attract my audience to the fact that it could be something that they can relate to , thus allowing them to watch it and feeling like they can almost understand actress' emotions in terms of how they may be feeling.

WWW:
The other good quality I think my advert possesses is the fact that the storyline is consistent and sticks to one thing. I had wished to had various different storyline in one to make the audience understand the story a bit more- however I believe that it would rather confuse them a bit more and rather result in them not understand it. The storyline is clear and the message that is trying to be portrayed can easily be understood and the audience would be able to understand what is happening to the main actor and the action the movements that they make.


EBI:
I believe that there are some shots within my advertisement that don't flow and are quiet jumping in terms of the fact that the next scene was shot at a different angle. I think that this would distract my audience from what they are truly meant to be focusing on and it would make the advert look poorly done and wont be to the best standard. In order for it not to be jumping I think I would need to find a way to smoothly transition the two scenes or re-shoot the whole scene in order for the shot to flow smoothly.

EBI:
I don't believe that I am able to convey the message of anti-bullying well due to the fact that the audience isn't able to clearly see the message that the actress has received due to the opacity of the shot and there is an over layer of another scene on top of it. I think I would have to either remove the fact that there is another scene on top of it for the letter to be a bit more visible or make that particular scene a high opacity than the over layered one instead.