The main purpose within this article was for the media researcher to get to know the audience and know how to target them successfully. This would mean things such as things such as their lifestyle, likes, dislikes, habits , routine and even emotions.This means that you must evoke the emotions of the audience, whether it be from anger, love, fear or shock. This would mean that the company would need to consider putting these qualities into their advertisement to be able to appeal and target their audience successfully. This made me think that to be able to successfully appeal to my audience and allow them to be engaged to the advert I would need to try and use one of these emotions. Due to the context of the advert being anti-bullying I may use the emotions compassion. This would allow the audience to feel related to the advert as well as follow the message and do what the advert is asking them to do.
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