Audience Feedback Focus Group Discovery

During the filming of my audience feedback for my advertisement I realised that my audience knew what the advert consist of as well as the message that was trying to be portrayed. I asked a question that was asking my audience what they believe the message of the advertisement was. Upon asking them they were very eager to answer due to the fact that they knew the answer. They answered that the advertisement was trying to show the importance of what bullying can do and the impact it can have on the person as well as knowing the bullying is not a right thing to do. I was very pleased with the answer due to the fact that this was in fact what my advert was about as well as the message I was trying to portray. I also asked my audience how they think that I was able to target my audience successfully and upon asking the question once again they knew the answer. They said that the advert targeted them well due to the fact that the the main actress was also a teenager as well as the fact that they were casually dressed in what a normal teen would wear, thus being able to relate to the advert