Audience Feedback

I had to consider was the clarity of communication. I was able to show the communication and message of the advert successfully through the storyline and actress. I was also able to commutate the message clearly due to the answers and reaction that I was able to get whilst doing the focus group. To be able to successfully target my audience and get the correct information that was needed to evoke their emotions and feelings during the advert I asked various questions such as if they thought there were enough help for teens about bullying, if they felt like they needed help from peers as well as parents and what they know about being safe online. By asking these questions I was able to incorporate what they said to me in the advert to make it successful.

Once I had done the first draft of the advertisement I went ahead and asked my audience on their view of it and how I could make it better. The first question I asked them was how they thought that I was able to target them. To my delight the answered it right and said that they used an actress close to their age and in an environment that a normal teen would be as well as the costume. The next thing I proceeded to ask them was what they thought that the message of the advert was. Once again the knew that the message was bout how bullying can affect a person and the impact it may have as well as the kind of help to offer if someone they know is being bullied. I then thought to ask them if they had wished it to be any different such as changing the actress , the music or anything else that they can spot within the advert that could make it better. I got a positive response in the fact that my audience didn't wish for me to change any elements in the advert.