Music Videos Typical Conventions

The song that I find that has most of the qualities a music video has it One Republic - If I Lose Myself





The first convention a music video would have would be that the artist is present in the video. In this music video the artist is present throughout the video whilst singing the song. This does help the audience know who the artist is if they have never seen them before or know them.

The second convention that a music video would normally have is that the song is the whole sound track to the whole song. Unfortunately with this song at the beginning and end we are presented with the teenager on a skateboard and other scenes where other teenagers are presented to us.However in between these shots we see brief scenes of the band and the singer but they are blurry and they are not full shots of the

The next convention a music video would have is that the artist is usually lip-synching along to the music. This is shown a lot in the music video as the artist and his band are singing along to the music. They are also presetented with other people also lip-syncing to the music. Normally when the artist is lip-synchin it would be zoomed in so that it is a mid shot. In different music videos it would be a mid shot, long shot or for performance use and a extreme close up for any cutaways.




Another convention that is presented in this music video is that the artist is performing in the music video either by playing instrument, gesturing or dancing. This makes the video more entertaining and interesting to watch. It also gives it the vibe that is it a energetic and upbeat kind of music if you see the artist playing their instruments.




Another convention that a music video should have is different locations. This is important because it makes the video more interesting and keeps the audience engaged and  gripped in what they are watching.




Another convention that a music video would need is different range in camera movement and try and create a dynamic look. This clip is energetic and shows different shot angles like high angles that are also used within a music video. Having the high angle creates a vulnerable or sexy look whilst a low angle will show a powerful and dominant look which is shown in this video.