Music Video Genres and Conventions

The music genre I have decided to look into was RnB because it is a highly popular genre of music within teenagers and adults. Even thought RnB is meant to be rhythm and blues ( this is what is stands for ) it is not mostly about rhythm and upbeat fast tempo'd music which also have a subliminal message. To be able to have a better understanding of it I chose to look into 5 different examples of RnB music where it has different kinds of conventions within it. Some of these might be things like the costumes, setting and the performance.


1) Zendaya - My Baby




2) Beyonce - XO




3) James Arther - Nobody Till Somebody Loves You





4) James Legend - All of Me




5) One Republic - Lose Myself





Conventions

The first convention that I am going to talk about is edit- this can be found in the song My Baby by Zendaya. I think the editing of this music video is good because it doesnt stay in one shot for long and it has different kind of edits in it such as different themes, different costumes, and different templates of the shots.By doing this they are making the song and the imagery interesting to watch and listen to. I also realised that on either every drum beat or every other drum beat they would change the shot so that it is in time with the music. What I also found intersting was at the first chorus to make the lyrics bold and stand out they had the text as she was saying it but did it in different shots. This may be confusing and you would have to go back but it shows the important parts of the song.






The nest convention that I am going to speak about is costume and cutting and this can be found within Beyonce' song XO. I believe that costume was used well in the is because the setting and the costume and the song go well all together and compliment the song. The song is also about new love and going on a date and I beieve what Beyonce is wearing in the video is  a typical ' date ' outfit.




In a music video I think the setting for a music  video is the main and most important part of the video because it allows the watcher to know what it may be about and it would keep them engaged. James Arthur did this well in his song You're Nobody Til' Somebody Loves You with his setting. This shows the diversity in his video because  he has the band intro and during his video with a few instruments that you wouldn't normally see in a music video and real life people doing everyday things. I think that the setting are also effect because they correspond  with the lyrics. The setting also is at a rural area so it is a  real thing and show the everyday life that some people live so that way whoever is watching would be able to connect with the lyrics, song and video

I believe that in the song all of me by John Legend the different shot types shows the meaning. Message and purity of the song. This is effect because it would have alternating shots where there is an exciting and blissful scene, then the scene changed to him playing the piano and singing the song live. After the piano scene it would go into a sad or less blissful scene of him and his lover. I believe this is effective because it kind of shows a realistic love and still shows the message he is trying to show. However I feel that John Legend playing the piano makes the song even more special and meaningful because it’s coming straight from the heart.