Upon researching for my necessary equipment needed for the filming. During my research I found two different popular brands that may be good to use for the filming of the advertisement. I then had to calculate a budget for everything that I needed such as the camera, tripod, editing equipment, actors and venue for the filming. I have decided to have a budget of £1500
One of the first brand that I found was CANON. This is a very popular and well used brand for various productions reasons. I believed that the pricing for renting this equipment would be expensive so I was fully prepared. The camera that I believe is adequate for the filming would be the CANON EOS 7D. This camera is specially made for both photography purposes and filming with a 1080 HD resolution. The price to rent this would be £46 per day excluding VAT and £200 deposit. However there is a charge of £69 for a weekend rent and £172 to rent for a week. Whilst observing the price I believe that renting for a week would be a better option because its an easier option than having it daily due to the fact that we would have to film something that may take a long time to film.
On the other hand there was the other brand I looked into which was NIKON. They are also a popular and professional brand that only professional tend to use their equipments. I saw a NIKON D5200 which as built in LCD monitor and full hd movie 24.1 megapixals. The cost for this is £40 per day excluding VAT with a £162 deposit. However it does offer a £150 deal when you rent it for a week and £60 for a weekend. Again I though that the best choice would be to rent it for a week due to having it as a safer choice and in case we need to re-cord again we have the whole week to possibly record again.
The last popular brand I looked into was a SONY. This brand is well known to have many various different productions in media and thought that if I wanted to use a camera I would definitely think about using this brand.With the this brand I found a SONY ALPHA A65 that cost £39 per day excluding VAT with a £157 deposit. I then saw that it also offers £59.17 for a weekend rent and £146.67 for a weeks rent. I just think that these three prices are mainly the ones I'm looking at whilst thinking about the timing of recording the advertisement.
Whilst comparing the prices for the camera I came to the conclusion that I would use the NIKON brand due to the qualities that the camera has. I decided to use £150 deal to rent for a week with a £162 deposit that I would get back if the camera is still in good quality as when it was when delivered to me, however I do also have to think about other expenses.
The other thing I had to look into was the use of a tripod to stand the camera on. I have decided to use the MANFROTTO PRO TRIPOD. I had other option as well as this one- however the ones that I looked into didn't allow weekly hire and since I was going to hire the camera for a week I believed that hiring everything else for a week as well would be easier and a bit more convenient. I also chose this due to the qualities that it possesses and the creditability that it has. To hire this tripod for a week would cost £65 for an actual week , however it did offer the price of £55 for 5 days. But I have decided to go for the weekly price because I believe it wouldn't make much of a difference.
I then thought if I would need any extra lighting and any other equipment such as lighting. However I don't think that it would be needed due to the fact I would be filming in a studio that would have lighting - however I would keep aside some money for it in case it may be needed. I would set aside £100 for the use of this equipment.
Next thing I looked into was hiring the venue. I looked at a venue that charges for the days that you use, how many people are in that room as well as the time. Whilst looking at that venue a bit more I decided not to use any of it due to the intensity of their charges and the complications it may possesses in future whilst filming the advert. I saw a venue that I believe would be really good for the filming due to the equiptment and qualities that the studio possesses. The price for this venue is £256 for ten hours or £32 per hour. There is also a deal that if I rent the room for ten hours I would receive an extra 2 hours for free. I decided to use the ten hour deal due to what the deal offers as well as the two free hours which would be very useful in case anything extra needs to be filmed or if we need to re-record and look back on any footage.
The next thing I had to research was hiring an actor or actress for the recording of the advertisement. This was hard to find because some website don't like to say how much they cost unless you are ready to hire the person. However I found somewhere that was perfect due to what the qualifications consist of and it fits in perfectly with what platform the advert is. To hire someone for internet use, web explanation and internet radio they charger by the number of minutes of the script. Due to the amount of minutes of the script I think that hiring someone for 2 minutes or 5 minutes would be the easier option. To rent someone for 2 minutes would be £121 however to hire for 5 minutes would be £164. I think that hiring someone for 5 minutes would be better in case there as to be any additional changes to not only the script but also the scenes.
The last thing that I had to think about was where I was going to edit the advertisement. I had to look at places that has the correct software that would be needed for me to efficiently edit the advert. Due to the fact that all I need to do is edit the advertisement I don't think I would look into renting for a week because I highly doubt it would take that long to edit the advert. I would like to look into renting for about 2 or 3 days in order to edit the video. I have decided to go rent an editing software for full a day due to the fact that it would give me extra time to edit all the footage together to make it successful. However it doesn't state how many hours the full day is. The cost to hire the editing software of my choice for a full day is £90.
After looking into everything I need and calculating the cost of all the equipment that will be used or needed I then managed to get a better understanding of what my budget should be, if I've gone above it and if I would need to make any changes to it. Calculating how much everything costs and I came to the conclusion that everything would cost £987. This means I'm within the range for my budget and I have £513 left over. However if I manage to return the camera in good quality then it would mean that I would get back my deposit and re-gain the £162, resulting in having £675 left after the production.
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