What is the advertisement for
The advertisement is a campaign against bullying. The advert is showing the audience that " stick and stones " can hurt use and so do " words '. They are giving examples of the kind of words to use to each other, how to educate people, even their children that bullying is not a thing that you should do to other people.
What techniques are used
The techniques that are used in the advert are : solution to a problem, self perception, and compassion. The solution to the problem aspect of it is that they are showing the audience a way to possibly end bullying by teaching their kids how they should behave and type of words that they should use. The self perception part of the advert is showing people that if they can change their attitude and be more positive there wont be a need to bully. The compassion aspect is the use of the music and the words used in the advert to make people more aware of the consequences of bullying and the damage it can do to the person. It can also be to be to change peoples tones and attitudes to each other in a positive way.
What style is the advertisement
The style of the advert isn't shown in the advert however i think its drama in which the tone and music they use, as well as other aspect in the video. Even though it doesn't have many styles in it, it still perceives the message it wants to the audience that bullying id not accepted and is bad.
What form does the advertising take?
The form of the advert is stand alone, series , realistic and documentary. I believe that it is stand alone and series is because the company that made this advert is the first time they've done something like it, however considering anti-bullying adverts have a lot of them made, so that makes it a series. It is a realistic advert because this is what happens to some people in everyday life and they do experience bullying and the documentary side of it shows it to us, by exhibiting what we can do to stop it and what it feels to other people.
What conventions of advertising can we see?
The convention used in the advert are that it telling you about the message its trying to show through the use of the script and the people telling you about them. Another convention used is through music. The music used in the advert is very slow in pace, soft in tone and quiet within the advert. It is used throughout the advert whilst the advert overlapping whilst the actors speak, however due to the quite tone that it has we are able to hear the message they are trying to perceive.
Who is the target audience for the advertisement and how can you tell?
The advert is aimed towards the older generation however teens as well. You can tell this by the kind of words they use and the actors that they have incorporated in the advert.
Mistakes Hard Hitting Road Safety Ad from New Zealand
What is the advertisement for?
The advert
is to show people the dangers of going over the speed limit when driving and to
show that you should wait for a car to pass before risking it thinking that you
would be able to go. It also shows that mistakes do often happen, but a mistake
like that cant because it could potentially end your life.
What techniques are used?
The
techniques used in this advert are fear, solution to a problem and
self-perception. This is because the advert is telling you on the dangers and
the things you have to do when driving so that you don’t have an accident or
crash. The use of fear so to make sure that you abide by the rules of the road
because you would crash and you could end up dead.
What style is the advert?
The adverts
style is dramatic and surreal. The surreal concept of it is the use of the car
slowing down and the drivers coming out to explain which one of them should die
and which one of them should live. It also shows the ‘mistake’ of going too
fast and thinking you can turn onto the road when there’s a car going at 50mph.
The advert is effect because it gives people the change to think who should
swerve to avoid impact but with the consequence of potentially dying. As well
as the fact that in a real life scenario you would not be unable to talk to the
opposite driver to negotiate nor can you stop time and get out of your car.
What form does the advertisement
take?
The kind of
form used in this advert is series, anti-realistic narrative and realistic
narrative. The reason why it’s both , anti-realistic narrative and realistic
narrative is because the storyline of the advert is a real scenario and would
happen, but how they go about it is unrealistic in the sense that you can stop
time , get out of your car and talk to the person you are about to crash into.
The series aspect of it is because there are other many adverts that talks about
driving safely from that production company.
What conventions of advertising can
we see?
The
conventions used in the advert aren’t very much however they do show the slogan
of the company. This is done because if you want more information about it then
you are able to know who made the advert and go on their website for more
details and information.
Who is the target audience for the
advertisement and how can you tell?
The target audience is aimed to adults and for
people who have kids and are working. You can tell because one of the drivers
in the car has a child in the back seat and is asking the other driver not to
hit him because of his child. The other driver seems to have a nice car and is
dressed formally and seems well groomed.This Year's Must-Have Gift
What is the advert for?
The advert is trying to reach people to give blood during Christmas time, to try and help people who truly and really need blood to live or get better.
What techniques are used?
The techniques used in the advert are solution to the problem and compassion. The use of having the children and asking what they want for Christmas is effective because it taps into the hearts of adults who have children, and they would make them think if their child was in that position they would want to give blood to save them. This is the compassion aspect of the advert- trying to reach to the hearts of the adults to give blood for someone who just wants it as a present to get better for Christmas.
What style is the advertisement?
The advert doesn't really have a style however it is dramatic at the end because they are trying to get people to give blood, so they have to make it reach the people they are trying to get the attention from by making it dramatic.
What from does the advertisement take?
The form of the advert is series, and realistic narrative. The reason as to why it is a series is because the company that it trying to reach out to the audience have been making adverts like that because it is something very important and they need help every year, every month. The realistic narrative part of it is because it is a case that always happens when people need blood to be saved but there isn't enough to go around.
What conventions of advertising can we see?
Use of music, a catchy phrase, and logo is used in this advert to get the audience engaged in the advert. The use of music is to make a more dramatic and sad tone to it before it gets the end, so its building up the tension for the end. It shows the logo at the end so that if the audience has any enquiries then they can just for it if they want to give blood or have any questions about it.
Who is the target audience for the advertisement and how can you tell?
The target audience for the advert is for adults, most preferable ones who have children or loved ones that are children. You are able to tell because they just have children in the advert telling the camera or each other what they would like for Christmas and because children wouldn't really be able to understand what's going on or what donating blood means.
What style is in the advert?
The style used in this advert is a bit surreal regarding the concept that is used to make the advert and the things that are included in it.
What form does the advertisement take?
The form used in this advert is animation, talking heads, stand alone , realistic narrative and documentary. The use of animation is very effective because it draws the attention of whoever is watching it due to the colours and the fact that its an animation. Due to the facts and research sued in the advert it is a talking head because of the statistics and quotes it uses. The realistic narrative and use of directory and storyline makes it a documentary and gives it a real storyline.
What conventions of advertising can we see?
The conventions used in this advert is music and tells you about the message. The use of slow pace and slow music makes the advert emotional and sad connecting to the audiences hearts. The message its showing and portraying is how giving blood can save peoples lives. It also informs the audience of the advantages of giving blood and the legal age that it required
What is the advertisement for?
The advert is trying to tell people the dangers of speeding whilst driving and how it can cost not only your life, but the life if the people around you to. Its showing teenagers the rules and safety of the road.
What techniques are used?
The techniques used in the advert is fear and self perception. The use of fear is to make the audience scared the frightened to ensure that they wont drive recklessly or too fast and keep the rules of the road. Self-perception is also used when the boy knew that he shouldn't drive through the use of the strings controlling telling him not to , however his friends peer pressured him into driving recklessness.
What style is the advertisement?
There isn't very many styles used in the advert however the biggest one is dramatic. The use of effect to make the advert dull and having the strings seem like they are controlling the boy is very effective in the advert in a way that it alerts the audience and makes them realise that if they don't feel like they can drive and something is pushing them not to, then they are probably not equip to drive in that moment in time.
What form does the advertisement take?
The form of the advert is series, realistic narrative and anti- realistic narrative. The reason why its a series is because its a company that tends to do drive safely advert to inform people what they should and shouldn't do on the road. The reason why its also a realistic narrative as well as anti-realistic narrative is because the storyline is very real and that situation can happen to everyone, however its the concept of the boy being a "puppet" and being controlled is the reason why its also anti-realistic.
What conventions of advertisement can we see?
The conventions presented within this advert are that the logo clearly shows, it has a catchy phrase and there is music in the background supporting the advert. At the end of the advert the audience can clearly see the logo "drive smart " making the audience think about the dangers of the roads and making them want to drive carefully and slowly. Having the music sound like carnival music like a clown perceives the boy as one, that he was foolish and silly to speed whilst driving.
Who is the target audience for the advertisement and how can you tell?
The target audience for this advert is aimed mostly at teenagers and young teens. You are able to tell this because it says in the adverts name that its for teens. You can also tell its for teens because everyone that is included and involved in the advert are mostly teenagers doing what teenagers do, pressuring their peers into doing something stupid and dangerous for their own fun.
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