Idents are the things
that show the identity of the channel and what it’s all about and the programs
that it shows. It also
shows who they are as a channel and what they represent. The purpose of an ident is
mainly to show the public their identity and the type of varied programs that they broadcast to their viewers.
My first ident I will
be talking about is
ITV: 2013 Idents (4):
Hula Hoops Idents (v1)
Tempo
The tempo that is
used in the ident is quiet slow and calm this is because it has been shown at
night so they wouldn’t want any kind if up-pace or loud music to be playing in
case some people are sleeping. They also made is a slow pace music because of the
program that is coming later, which would me a slow pace and calming program.
This can also portray that they want to show that people should take
their time and relax and watch that channel. The ident is of a girl in the dark
with a light up hula hoop which shows how fun they are as a channel and the
programs that they show. The ident of the channel stays consistent and
doesn’t either speed up or slow down, by doing this they are keeping their
viewers consistently on the channel.
Space
and time
The space and time
for this advert is at a festival, which can relate to the every-day person
because the average person goes to festivals and have fun. By doing this they are
trying to show that their channel is for all ages and they can relate to the
idents and to the programs that are shown, and that it isn’t just for one age
group. ITV is a family channel that has many different genres of programs
they show to all audience, from comedy, to talent to drama programs. This shows
the channels identity that they can show any kind of program to anyone.
Density
of info
In the ident the
information told to us is about who is addressing us and the programs that are
about to go on. At the start of the ident the logo for ITV is displayed within
2seconds of the ident as the women is speaking- however it only starts letter
by letter before fully showing the logo at 6 seconds. Throughout the remaining
seconds of the ident the logo of ITV is left on t display in the screen to show
the viewers what channel they are watching if they have just changed to that
channel. In the ident there is only a space of about 1 seconds before we
hear the TV personal Davina Mccall addressing who is speaking and telling us
about the programs that are about to be shown- this is all unit the end of the
ident. Even though the main point of the ident is to show how fun it is with
the luminous hula hoop, it also does have a bit of information about the
channel.
Composition
The composition of
the ident is to mainly show the girl with the hula hoop smiling and having fun
as she is doing it- as she is using the hula hoop the logo of ITV is as the
side and not in the centre because then you wouldn’t be able to see the girl
smiling when she is using the hula hoop. The use of the light in the hula hoops
shows that it is a vibrant channel. Whilst the girl is hula hooping it has a
close up of her smiling meaning that she is enjoying herself as she does it,
this can show that they channel is fun and exciting to watch. I think that they
composition of the channel is to keep the audience watching their programs and
the channel, and to keep them watching through the ident finding it fun and
thrilling to watch.
Interaction
with Viewers
The voice of Davina
Mccall is quiet informal but not too much or else they would lose the older
audience because they wouldn’t be able to know what she is talking about. At
the beginning of the ident Davina addresses the audience in a quiet informal
way, but it wasn’t too informal but she did have a formal tone as she said it.
Going to the ident a bit more she starts to speak as if she is trying to relate
to all the audience is a jokey fun kind of way – showing that the channel is
trying to relate to all audiences so that they can get more viewers. By having
this kind of language towards the audience it implies that ITV is trying to
know what is new and trying to connect with their target audience.
Information
or Entertainment
The ident is mostly
for entertainment purposes but it also does contain information that may be
useful to the viewers. The ident is also for the entertainment of the audience
by having the girl at a festival and with a hula hoop with lights in them is
meant to make the younger generation relate to it as being fun, and the older
generation to feel how cute and fun that it is. Their purpose it to try and
entertain the audience with their ident by making it as fun and yet
informational as they can
My second ident I
choose to do was
CITV: Current Idents (1)
Rocket Ident
Information
or Entertainment
The ident is for
entertainment purposes because it doesn’t have information about the programs
about to be shown or what the channel is about it- the channel itself is both
educational and entertainment purposes. On the other hand in the morning the
programs that are shown are educational for the people who didn’t go to school
so that they don’t miss anything. They normally teach the younger one how to do
maths, English and at times science. Except for when it is afternoon, then they
start to show things like cartoons or adventure shows or play games.
Interaction
with Viewers
The interaction with
the viewers is to make the younger audience entranced in what they are watching
and make them want to watch more. Due to the fact that it is a kids channel
they don’t really say anything because the audience might not be able to
understand what they are saying or that it will draw away the attention of the
animation in the ident. By having the indent futuristic is makes the audience
feel like they are somewhere else and feel like they can have fun and image
that they are somewhere else than a living room.
Composition
The composition of
the ident is to show that the channel is interesting and takes you “out of this
world” – the bottom of the rocket is part of the C in CITV and gets
disconnected to join onto the ITV in a robotic way to intrigue the audience to
keep watching. By having the rocket is the ident it relate to the target
audience of 9+ because they would like to image and or play with things like
that and by having a rocket it makes it feel like they can play along with the
ident and be able to image that they are on the rocket as well because of how
its zoomed in. I think that they composition of the channel is to keep the
audience watching not only the ident but also their programs.
Tempo
The tempo of the
ident is slow however not too slow but it’s almost like a medium speed. If they
did make the ident slow and calm it may make their target audience sleep which
would b bad for them. They may have wanted to have a medium paced tempo because
it’s a rocket so they would have wanted to match the ident because if it was
too fast it will scare them or if it was too slow it won’t match them theme or
that it will bore them. This is also to show that they know what they do when
it comes to their target audience and what kind of things they do or don’t
like- it also shows that they know what kind of things they like and what music
they may like. The ident for the channel’s tempo doesn’t speed up or slow down
but stays consistent.
Density
of info
The ident doesn’t
tell you what programs are about to show because it’s a kids channel but it
does tell you what the channel represents. To be able to do it has a cartoon
animation of a rocket on its lift off and the C of the CITV is part of the
rocket- by doing this they are showing that they are connected and that they
are one in the same. At the end of the ident the C gets disconnected and then
connects back to the ITV in a robotic way, by doing this it shows that they are
coming back to earth meaning that they can be sophisticated and intellectual as
well.
Space
and time
The space and time
for this advert is in space with a rocket going up into the corner of the
screen. This can relate their target audience because they have an active
imagination and would normally play with rockets or other things related to
anything that flies. By doing this are specifying that the channel is only for
active imagination that can expand anything they would want to and that it is
for 7 – 12 year olds
My third ident I
choose to do was
BBC ONE: Current Idents:
Neon Ident
Tempo
The tempo of the ident is calm and
relaxed and quiet slow. They could have possibly made the ident slow in order
to fit the setting because it is set at night and normally people are sleeping
at night so they don’t want a mix match of music and setting. They are also
trying to relate to all their target audience by making the music slow but at
the same time upbeat and futuristic.
Space and Time
The space and time of the ident is
set in a beach however a fairground beach with a Ferris wheel with neon lights.
This makes the channel seem like it is entertaining and vibrant and fun. This
can relate to their target audience of all ages because people form all ages go
to beaches and fairgrounds. Doing this is showing that the channel is for
everyone and that they vary from the kind of things they show to suit all
target audiences and the type of programs that they might like such as Downton Abbey for the older generation and M.I. High for the younger ones.
Density and information
There is information told to us
about two programs that are about to be shown one after the other and it also states
that the channel we are watching is BBC ONE. At the beginning of the ident we
see a neon women in a bright blue dress jumping into a puddle. After a few
seconds we see the same person but on the Ferris wheel looking like she’s
having fun and enjoying herself. After that we are given a whole screen shot of
the Ferris wheel and the attraction around it. The Ferris wheel is accompanied
by lights and a large neon snake just twirled around it, neon bird and a neon
gorilla hanging off it. From the corn or of the screen we then see a neon
spaceship entering the shot form the right and then moving out of the screen
almost hitting the birds before entering the screen again and then hovering
just above the ferris wheel. By doing this and having everything bright and
neon they are trying to suggest that they are fun and vibrant and by watching
the channel everything will be just the same.
Composition
The composition of
the ident is to make you know that they are a fun and vibrant channel that allows
you to have fun. By having the neon
theme they are trying to relate to all ages because bright and colourful things
are exciting to look at and interesting too. It also allows the audience to
enjoy the scenery because it is set in the dark so it makes the brightness of
the neon attract more and seem even more vibrant and colourful. The objective
of the ident was to make the channel seem luminous and interesting to watch.
Having the Ferris wheel as the main prop is due to it being circular so even
thought they are trying to say that they are a fun page they are saying that
they are also the centre of everything and that suggest that we should watch
their channel.
Interaction with viewers
The interaction with the viewers is
to make the channel look like it is a good channel to watch and that it is
popular because people like Ferris wheels and it is popular among all ages.
Because it’s a universal channel and that people of all ages watch it they are
trying to keep it as simple and uncomplicated as possible so that everyone understand
what is going on in the ident and that they understand the message that they
are trying to portray. By having it a
festival or funfair means that they are trying to relate to the everyday
person who likes going to funfairs or festivals and to people who like having
fun. The voice over for this ident is quite soft spoken and calm - this might be to try and fit in with the ident because its done at night and people normally speak quietly and are calmer during the night time.
Information or entertainment.
The ident is for entertainment and information purpose
because they do drama’s cartoons and documentaries to broader their range in
audience. By doing this it allows them to have more viewers and popularity
within the people who watch the channel. At times they do educational programs as
well in order to teach people things in case they are absent from school or if
they need help in any kinds of fields of work. This links in with the target audience because they try and make the programs as fun yet educational as possible for the target audience.
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